The most popular online shopping site in the USA

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100% Popularity in the US

At Amazon, you can buy everything from electronics to art to clothes and everything in between. Amazon is famous for offering free and super-fast shipping within the USA for its Prime members. A Prime membership is $12.99/mo at the time of writing this.

The Prime membership also grants access to the streaming of Amazon Prime video, which includes many Amazon original series and streaming of music as well.

The Most Popular Online Shopping Site

Amazon is a huge eCommerce site. In fact, this site has close to 50% market share of all online shopping done in the USA. 5% of all retail combined. [1]

Still, I would recommend also checking out other online stores as Amazon does not have the best product selection of everything.

According to our own research and data from Google Trends, Amazon is only slightly more popular than Walmart. Both Walmart and Amazon are similar in many ways, but Amazon generally has a larger selection of products and more product reviews, while Walmart might be cheaper and maybe a bit better organized.

Both Amazon and Walmart leave the competition in the dust when it comes to popularity in Google search. They’ve grown really fast since they took the top #1 and #2 position in 2008.

Tons of Helpful Reviews

Amazon reviews
Many products have thousands of customer reviews.

Besides their fast free shipping, the best thing about this site is probably all of the customer reviews. You’ll find tons of reviews for mostly any product. This can be very helpful when comparing similar items and buying something you have never bought before.

When reading reviews you will always see the reviews that have been voted the most helpful at the top. You can also filter to show only 1-star or 2-star reviews if you’re looking for what non-satisfied customers have to say.

Selection of Groceries

Amazon bought Whole Foods a while back and does now also sell groceries like fresh foods and pantry items. The selection of pantry items seems pretty bad at the moment though.

The selection of fresh foods is great though with for instance over 8 different cucumbers and lots of different peppers, mushrooms, and more. Most of it is organic food.

I believe the selection will vary depending on your location. For some locations in the US, they do not sell fresh food.

Huge Selection of Clothing & Accessories

Amazon filters
Lots of filters makes the huge selection of clothing possible to browse. These are the filters when shopping for dresses.

Clothing, Shoes, Jewelry & Watches has got the top product category spot in their navigation menu. I would expect these product categories to be their most popular ones.

There are a ton of categories and sections to browse when shopping for clothing. For instance, when selecting to browse their dresses under women’s clothing you can choose between casual, formal, club & night-out, cocktail, work, and wedding dresses. Then, when choosing, for instance, formal dresses, you can browse by Top Rated, Recommended for you, Featured Deals, Most Gifted, Most Wished For, Best Sellers or just scroll below those to see all.

At the moment there are over 5,000 formal dresses to choose from and over 50,000 dresses in total to choose from.

Amazon is great to check out when looking for cheap products, like for instance cheap clothing. But I’ve noticed that many of the cheapest clothes have high shipping costs of up to $14.99 for a single dress. If you check the Free Shipping by Amazon box (upper left corner of the site) when browsing you should be able to filter out these results.

Lots of Watches & Jewelry

When it comes to watches Amazon has the second-best selection of both men’s and women’s watches of any online store. This is according to the numbers we’ve gathered for our other website Ostorel. You can use the lists we’ve created at that site to compare the different top men’s watch stores and women’s watch stores.

Amazon has a good selection of cheap watches with over 4,000 different ones for men and 3,000 for women selling for under $25. The cheapest ones are under $7.

When it comes to high-end watches you’ll also find a great number of options here. In total, they’ve got over 1,000 men’s watches and 450 women’s watches priced at $1,000 or more. The most expensive watches here are over $50,000.

The jewelry section for women is great with over 90,000 products. Most of it – over 70,000 – is really cheap at under $15.

You can also buy high-end jewelry here. At the moment there are over 120 jewelry items priced at $1,000 or more with the most expensive items costing close to $20,000.

Lots of Electronics

Amazon electronics categories
As expected, Amazon sells all kinds of electronics.

When taking a look at the selection of electronics starting top-left with the Computers & Accessories category, you’ll quickly discover that the selection is vast. However, the products are well categorized so it is really easy to find the right kind of computers.

In total, there are over 50,000 different laptops for sale on Amazon and over 

They’ve got their own category for affordable laptops priced under $500. At the moment this category features over 7,000 results. You can even go cheaper and look for laptops priced at $300 or less and discover over 3,000 options.

When it comes to gaming computers I am sure the selection is amazing, but with just some featured gaming computers there is no dedicated category for gaming computers. This makes it a little hard for the non-techie to discover all the best options. I believe the best way to find the computers for gaming on is to do a little research about what kind of graphics card you need to run the games you want to play. Then you can go to Amazon and filter the selection to only include those graphics cards. The graphics card is the most important part of a gaming rig, but the other parts like RAM, CPU, and having SSD storage is also important.

The selection of computer monitors is also great with over 10,000 different ones. There are lots of cheap ones as well with the cheapest 1080 full HD monitors starting at under $90. The cheapest 2160p 4K UHD monitor is a little over $100, but that one has been used. The cheapest new one is a little over $100. That is an Acer monitor.

TVs & Home Audio

Amazon home audio
Amazon has a huge and well-organized selection of audio products.

The selection of TVs counts over 1,000 at the moment. This includes over 500 4K UHD TVs and about 30 8K TVs. You can filter by resolution, screen size, model year, refresh rate, and more.

The cheapest 4K TVs start at $230 but those are currently on sale. The cheapest full HD TVs start at $130.

The audio category contains lots of products with over 5,000 portable Bluetooth speakers, 3,000 over-ear headphones, 10,000 earbud headphones, 5,000 home theater systems, and more.

Phones & Cameras

Over 5,000 cell phones, including 1,000 carrier cell phones and 3,000 unlocked cell phones. In total, there are over 600 Samsung cell phones and close to 300 Apple iPhones to choose from.

Obviously there are also cheap phones to choose from at Amazon. The selection of cheap options depends on if there are sales with discounts going on and what kind of refurbished phones are in stock. At the moment there is just one unlocked iPhone available for under $100 but lots of used Samsung Android phones for under $100.

Amazon is a great online camera store with over 20,000 digital cameras in its selection. This includes over 5,000 Canon cameras, 1,000 Nikon cameras, and 1,000 Sony cameras. The selection of accessories and lenses is also great. In total, you will find over 100,000 accessories here and over 10,000 lenses. 

You can buy some really cheap cameras here that have been used. The cheapest Canon DSLR cameras are under $80 and the cheapest digital cameras overall are for kids and are less than $15.

Drones & 3D Printers

A search for drones yields over 10,000 results that look to be accurate. It doesn’t look like drones have their own category here though so browsing is a little tedious. You’ll see some relevant filters like price and video capture resolutions, but also many not relevant ones like toy age range and other toy filters.

However, you will find professional drones as part of the selection with several different ones costing over $1,000.

3D printers have got their own category that you can find under Industrial & Scientific. However, accessories are mixed with actual printers so these are also a bit tedious to browse.

The cheapest 3D printers I found after browsing for a few minutes was a full metal one priced at $350 with free shipping and another one for about $220.

Today’s Deals and Coupons

Amazon, deals, daily
At Amazon, you’ll find amazing new deals, daily.

At Amazon, they’ll offer you new deals daily. Which makes it fun to find fresh new deals.

There’s also a coupon section where you can find products for a good price.

You’ll find a category called Interesting Finds at Amazon, this is a great category to help inspire the customers with new ideas of items to buy. Interesting Finds are updated daily.

The Amazon Warehouse

At the Amazon Warehouse, you can shop for all kinds of used products. They are marked as “like new”, “very good”, “good” and “acceptable” describing the condition of the product.

Some of the types of products you can buy from the warehouse are computers, tablets, home & kitchen products, digital cameras, Amazon devices, unlocked cell phones, and TVs.

The Amazon Assistant

Amazon has created The Amazon Assistant browser app to help online shoppers to be able to quickly compare prices of products with Amazon.

So if you are shopping at their competition and Amazon actually has a cheaper price for the specific products, you will be notified.

Always Available

You can track your shipments with email or SMS.

Amazon has a customer service that operates 24/7 to answer any questions you might have.

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Social Media

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If this article didn't answer all your questions you could contact this store directly.

Phone: +1-206-922-0880

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